We are the leading importer and distributor of children’s lifestyle products into Africa, with a strong focus on a comprehensive licensed and private collection product offering.

The business enjoys an established and proven track record, with more than 25 years experience in the kids licensing industry.

At Character Group, we pride ourselves as being the trusted custodian of many of the best-loved children’s brands.

Great emphasis is continually placed on product design, development and innovation in line with global trends and our customers ever-changing requirements.