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Fun, Fantasy

& Adventure

About Us

At Character Group, we pride ourselves as being the
trusted custodian of many of the world’s
best-loved children’s brands.

We are the leading importer and distributor
of children’s lifestyle products into Africa,
with a strong focus on a comprehensive licensed
and private collection product offering.

The business enjoys an established and proven
track record, with more than 30 years experience
in the kids licensing industry.

Some of our Leading Brands

Who We Work With

The Services we Offer

Creative Design
We bring Licenses & Brands to
life through innovative product development

Shipping & Logistics
A strong import infrastructure
ensures we offer the lowest prices

Warehousing & Distribution
With offices in South Africa,
Hong Kong & China, we ensure
hassle-free and on-time deliveries

Our Product Divisions

Get in Touch