Specialists in All
Things Baby & Kids

Specialists in All
Things Baby & Kids

Specialists in All Things Baby & Kids
Specialists in All Things Baby & Kids
Specialists in All Things Baby & Kids
Specialists in All Things Baby & Kids
Specialists in All Things Baby & Kids
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Adding Fun, Fantasy & Adventure to Children’s Everyday Lives

who we
are.

Character Group is the leading importer and distributor of children’s lifestyle products into Africa, with a strong focus on a comprehensive licensed and private collection product offering. Our company is dedicated to developing high quality, trendy children’s product that are both unique and exclusive to the African market.

Local is lekker

We support local manufacturing and are a proud partner of the Proudly South African organisation through our Clothing, Bath + Body and Kitchen divisions.

We aim to produce product in local factories to support and stimulate local employment.

Sustainability

We support sustainability through recycling.
We aim to convert all our packaging to be made from recycled materials and to be fully recyclable by 2024.

Our journey has begun to remove all plastic from our current packaging, and where plastic is used this is always from recycled and recyclable materials.

Our Divisions

For over 30 years, we have been developing and sourcing a wide range of licensed and non-licensed kids
and baby products for the African market.

Our Partners

We’re proud to partner with a large portfolio of African retail brands who offer a wide range of our top quality products.

Our Expertise

We specialise in offering a turnkey solution for our customers, from innovative product conception and design to seamless sourcing, top-quality manufacturing and strong shipping, warehousing and distribution.

Creative
Design

We bring Licenses & Brands to life through innovative product development.

Shipping
& Logistics

A strong import & local procurement infrastructure ensures we offer the lowest prices & best customer-service offering.

Warehousing & Distribution

Our in-house warehousing capabilities allow us to handle orders large and small while ensuring we delivery on-time, every time.

Giving Back

We are very aware of the less fortunate in South Africa and support 2 local kids charities. A portion of the funds received through the sale of our products is donated to Oliver’s Village and Timbuktu in the Valley. The 2 local charities are institutions that feed, educate and nurture young, disadvantaged children.

Shop Online

Shop our vast range of products from these select online partners.

Shop Online

Shop our vast range of products from these select online partners.

Follow Us