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Fun, Fantasy

& Adventure

About Us

At Character Group, we pride ourselves as being the
trusted custodian of many of the world’s
best-loved children’s brands.

We are the leading importer and distributor
of children’s lifestyle products into Africa,
with a strong focus on a comprehensive licensed
and private collection product offering
.

The business enjoys an established and proven
track record, with more than 30 years experience
in the kids licensing industry.

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Our Leading Brands

The Services we Offer

Creative Design
We bring Licenses & Brands to
life through innovative product development

Shipping & Logistics
A strong import infrastructure
ensures we offer the lowest prices
& best customer service offering

Warehousing & Distribution
With offices in South Africa,
Hong Kong & China, we ensure
hassle-free and on-time deliveries

Who We Work With

Our Product Divisions

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