At Character Group, we pride ourselves as being the
trusted custodian of many of the world’s
best-loved children’s brands.
We are the leading importer and distributor
of children’s lifestyle products into Africa,
with a strong focus on a comprehensive licensed
and private collection product offering.
The business enjoys an established and proven
track record, with more than 30 years experience
in the kids licensing industry.
Some of our Leading Brands
Who We Work With
The Services we Offer
We bring Licenses & Brands to
life through innovative product development
Shipping & Logistics
A strong import infrastructure
ensures we offer the lowest prices
Warehousing & Distribution
With offices in South Africa,
Hong Kong & China, we ensure
hassle-free and on-time deliveries