About Us

Character Group is the leading manufacturer and importer of children’s lifestyle products into Africa, with a strong focus on a comprehensive licensed and private collection product offering.

The business enjoys an established and proven track record, with more than 25 years experience in the kids licensing industry.

We pride ourselves as being the trusted custodian of many of the best-loved children’s brands.

Great emphasis is continually placed on product design, development and innovation in line with global trends and our customers ever-changing requirements.

Character Group has offices, warehousing and distribution facilities in South Africa, Hong Kong and China.

Brands

Services

Character Group provides a full B2B service offering:

BRANDS & LICENSES.

CREATIVE DESIGN.

PRODUCT DEVELOPMENT.

MANUFACTURING.

SHIPPING & LOGISTICS.

IMPORTING.

PICKING & PACKING.

WAREHOUSING.

DISTRIBUTION.

Divisions

We specialise in the following product categories:

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