Character Group is the leading importer and distributor of children’s lifestyle products into Africa, with a strong focus on a comprehensive licensed and private collection product offering. Our company is dedicated to developing high quality, trendy children’s product that are both unique and exclusive to the African market.
We support local manufacturing and are a proud partner of the Proudly South African organisation through our Clothing, Bath + Body and Kitchen divisions.
We aim to produce product in local factories to support and stimulate local employment.
We support sustainability through recycling.
We aim to convert all our packaging to be made from recycled materials and to be fully recyclable by 2024.
Our journey has begun to remove all plastic from our current packaging, and where plastic is used this is always from recycled and recyclable materials.
We’re proud to partner with a large portfolio of African retail brands who offer a wide range of our top quality products.
We specialise in offering a turnkey solution for our customers, from innovative product conception and design to seamless sourcing, top-quality manufacturing and strong shipping, warehousing and distribution.
We bring Licenses & Brands to life through innovative product development.
A strong import & local procurement infrastructure ensures we offer the lowest prices & best customer-service offering.
Our in-house warehousing capabilities allow us to handle orders large and small while ensuring we delivery on-time, every time.
We are very aware of the less fortunate in South Africa and support 2 local kids charities. A portion of the funds received through the sale of our products is donated to Oliver’s Village and Timbuktu in the Valley. The 2 local charities are institutions that feed, educate and nurture young, disadvantaged children.
Shop our vast range of products from these select online partners.
Distribution Warehouse
30 Voorhout Street, Troyeville. Johannesburg, Gauteng, South Africa, 2094
Click on the address to find us on Google Maps.
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