Hi and welcome. We are the leading manufacturer and distributor of kids licensed products into the Southern African and African marketplaces. The Character Group has been in the licensing business for over 25 years and we pride ourselves as being the trusted custodian of many of the world’s best loved children’s brands.


Our Focus

Our business enjoys an established and proven track record in the kids licensing industry.
We place great emphasis on product design, development and innovation in line with global trends and our ever changing customer requirements.
Our multiple divisions allow us to supply a diversified customer base and provide these customers with a large basket of goods to satisfy each their specific requirements.

Our Vision Banner-04

At The Character Group our core motivation is kids! We pride ourselves as having your child’s well-being at the heart of everything we do. Our vast range of authentic products has added fun, fantasy and adventure to children’s everyday lives.
Being the leaders in our field has allowed us to expand our portfolio of licenses and brands, and we now boast one of the most diverse catalogues of kids licensed products in Africa. Some of our top partners include:


In order to guarantee the quality and integrity of our product, we have dedicated offices in both South Africa and Hong Kong. This allows us to closely monitor our manufacturing facilities and implement exhaustive quality and safety control systems.

Our primary showroom and distribution warehouses are located in Johannesburg, South Africa. Our full catalogue of product is on display and can be viewed by appointment.