Everyday Play!

About The Character Group

Who are we?

The Character Group is a leading manufacturer and distributor of mass retail products into the Southern African marketplace, with a strong focus on a comprehenisve licensed product offering.

Our specialist divisions Character Baby, Character Beverages, Character Linens and Character Personal Care offer a vast range of innovative products from duvet cover sets, curtains, bubble bath, shampoo, baby blankets, fruit juice, flavoured milks and much more.

We have extensive knowledge in the brand licensing business and place great emphasis on product design, development and innovation in line with global trends and our ever changing customer requirements.

As the trusted custodian of many of the world's best loved children's brands for over 20 years, our vast range of authentic branded products has added fun, fantasy and adventure to children's everyday lives.

Best of all mom's and dads can watch their world unfold with complete piece of mind, because at The Character Group, your child's well-being is at the heart of everything that we do!

Our Divisions

Our Reach & Service

The Character Group boasts over 1500m² of customised warehousing space located in Johannesburg, South Africa.
Our world-class warehousing and distribution services wholesalers, chain stores, mass retailers, pharmacies, gift stores, toy stores and a large independant retail network throughout the Southern African marketplace.
Our sales and distribution network extends throughout South Africa, Namibia, Botswana, Mozambique, Zimbabwe and beyond.

Product Design & Innovation

The Character Group continually strives to adopt a dynamic approach to product design, development and innovation.
We have our own professional in-house design team who are dedicated to providing only the highest quality designs and the quickest possible turn around times on product development.
The Character Group travel extensively throughout the World to keep up with the latest gloabl trends in the world of licensing.
This allows us to keep abreast of what is happening in the ever changing global marketplace.

Our Quality

At The Character Group we strive to only source products from the best and most reliable sources. All of the products we distribute and manufacture have been tried and tested by the leading compliance bodies including, but not limited to, Intertek and SGS.
We only deal with reuptable factories that are either ISO approved, HACCP approved or approved by an independant governing body.

Contact Us

The Character Group does not operate this website as an e-commerce platform. We do not intend to sell any of the products found on this website to the general public. The Character Group is a manufacturer and distributor of the products found on this website. We kindly request that all members of the general public source products found on this website from our affiliate stockists.

Should you wish to stock any of the products found on this website please do not hesitate to contact us by clicking here or visiting our Contact page located in the top navigation bar of this page.